Stakeholders Of Drug Safety Risk Communication State Of Cognitive Research

Drug safety is a very important public health problem, it is an important issue which is related to people’s health and the national economy.with the progress of the society, people is becoming more and more attention to health, events occurred frequently in recent years and drug safety is saved the people focus on drug safety and discontent, the people no longer content with passive or even not to accept the information, they began to consciously involved in the drug safety information communication.In modern society, as a result of drug research, developers, producers and sellers of health care workers and medicines there is high degree of information asymmetry between consumers and consumers cannot to identify strengths and weaknesses of drug quality. Although drug safety problem may be caused by a variety of factors, but when the drug damage event, people typically used to seek solutions to the government, when the public into a highly dangerous to envelop, understanding of the risk ability and the ability to avoid and guard against risk is low, the pharmaceutical supervisory and administrative departments must perform their duty of ensuring drug safety, government policy and supervision and management is very important.This paper investigates the knowledge and behaviors of the public, medical staff, medicine production operators and supervision departments concerning the communication of the drug safety and its risk. It combines the literature studies, sorts out the status quo of the communication of information on drug risk, and makes comments on the content and methods of the communication of risks. This paper investigates the consumer on drug safety risk awareness and understanding of information search behavior, and cognition of the parties and as. Discover drug safety problems of risk communication, looking for solutions, exploring, pharmaceutical production enterprise, government and the public mechanism of effective communication between the doctor and will feedback the information security risk to the public, while assuring effect of drugs, reducing security risks as much as possible or to minimize security risks, ensure safe drug use, rational use of drugs for the people, promoting drug safety work.According to the study, we recommend that all parties should make full and reasonable use of network and leaflet channel for risk communication, pharmaceutical production enterprises should actively communicate and reduce the credibility of pharmaceutical production enterprise, increase the security of information availability, open up drug safety communication channels, increase the transparency of risk management, to ensure that the information is timely, accurate, reliable, practical and full of risk communication, risk perception, public right, reduce the risk of drugs, to ensure the safety of drugs.