Chinese Traditional Visual Elements In The Application Of Graphic Design

With Graphic Design becoming one part of our life, many Graphic Design works aren’t the duplicate of production from experienced country. Actually, designer of our country have merged Chinese traditional elements into their works reasonably. Exploration and research have been done on different ways about Chinese traditional elements in the area of Graphic design, it is the fusion of culture and art, it is also a new fashion.This article firstly introduces what Graphic Design is, then it makes a thorough inquiry on the development of Graphic Design in the twentieth century. Especially it discusses Alan Chan’s works which concerns Chinese traditional elements, and how he uses modern technique in design. Through his works, providing us a new point of view to create design forms. According to the principles of beauty and cultural connotation, investigate thoroughly the application of Chinese traditional elements in Graphic Design. At last, with the development of our country’s economy and culture, to predict the prospect of this kind of design.The Graphic design can cross the region to communicate between human beings. Although the culture, the race is different, people can resonate with this kind of perceptual image."Art without borders" reflects the truth. The more characteristic specialty of Graphic Design can attract public view. The great significance and function of Graphic Design has great influence on our connection with other countries. It is the responsibility of our designers to further develop and continue this unique style of design.