Study Of The Present Situation And The Development Of China's Animation Dubbing

Since1927when China made it’s first animation callde "Big Nosiy Studio", China’s animation industral has developed for almost a hundred years. Since the liberation to the decades after the reforming and opening up policy got it’s way, China’s animation had a development and some setbacks. After the year of2000, with China National Radio and Television (SARFT) issued "the film and animation industry Development Plan during the Tenth Five-Year ", an introduction of various vigorously support to the development of animation industry related to policies, the gradual relaxation of restrictions on the animation industry, the domestic the emergence of a large number of outstanding animation talent. Domestic animation works out of the country in the world within a certain amount of cognitive and praise. Even so, the rising level of audience appreciation, the demand for animation products continues to expand, coupled with outstanding foreign animation works continuously into the country, our animation work has exposed a variety of inadequacies. Which is criticized by a wide audience part of the domestic and animations are not professional. Accused of stiff animations, no feelings of lack of attention to domestic and animations market, lack of professional animation voice talent and so on. The animation industry is a chain industry, the only all aspects of the development will significantly improve the overall level. How to change the status of domestic animation voice market is immature, is a piece of advice need to be resolved. This article by the Japanese animation industry development model already has a mature and animations market analysis, combined with the situation of China’s animation industry, looking for a suitable development of the anime dubbing industry in China.First, this article summarized the macro perspective of animations market. In this process, an overview of the concept of the animations, in the course of the study, explained the meaning of dubbing for the success or failure of an animation, animations market for China’s animation industry pleased to draw professional; find animations and film dubbing characteristics and differences, summed up the conclusions of animation dubbing industry needs professionals. Subsequently, the general should have a professional animation dubbing quality and ability to analyze what kind of voice in order to meet the needs of an excellent animation. Then, this study will analyze the animation industry in Japan for over30years of mature experience seiyuu industry development, win-win and how to complement each other with the entire animation industry chain development model to conduct a detailed analysis. Summed up the promotion of Japanese animation industry in the world within a clean sweep of winning elements. Then, the article carried out analysis of the overall situation of the industry status quo of China’s animations, issued "film and television animation industry,"15"during the development plan" after the national study from2002until today,10years, the market development of our animations affirmed what has been achieved, the voice of China’s animation industry market by storm leakage a serious shortage. In order to make the domestic animation dubbing industry development, the application of the PEST marketing analysis in this article, animations industry in China from the internal environment and micro environment and macro environment, from national policy to the economic effect to the social and cultural elements and science and technology elements, and so in terms of animations industry in China is currently facing, our strengths and weaknesses, and prospects for development and investment risk analysis and forecasting. So as to arrive, although the introduction of Japanese animation in the1990s of the last century a large number of the domestic emergence of a number of outstanding animation voice talent, but over time the development of China’s animation voice market is still in the foundation stage, a very long period of time not by leaps and bounds. Thus to some extent the drag of the progress of development of the animation industry for the seiyuu industry development from the rich experience of neighboring Japan, where we need to learn, but you can not blindly copy should be read in conjunction with national conditions, to find a fit for our Since the model of development. Seiyuu industry experience in Japan and the status quo of China’s animation dubbing industry, the article should be imperceptible to the public awareness guidance on professional animations, and through the analysis of popular grass-roots in today’s network to send voice Societies. Summed up the development of a domestic dubbing industry, and the feasibility of strategies to cultivate a professional voice actor...