Comparative Study On The Advertising Ethical Expression

This article is about advertising ethics, which is so important today. Not onlybecause it has related to ethics, but because it determines whether an advertisementcan be fully understood or not. As nowadays, there are so many advertisements whichare unbearable as they didn’t obey the rules of ethics. It’s quite necessary for us tolearn something from U.S. as it’s the center of AD world. In this article, throughalmost300pieces of advertisements both from China and U.S. we would like to findsome differences between them via cultural values. Besides, we would also like tofind out how they express themselves so that we could use the same way later.