Study On Fictional Character Merchandising Rights Protection System

Outstanding literary work can shape the distinctive image of fictional characters, successful fictional roles could have a certain reputation and image of advertising appeal in the middle of the community. When used for commercial operations, these fictional characters could make huge economic benefits. This article starts with the value of exploring the protection of fictional characters, introducing fictional role analytical concepts, studying the United States experience in the protection of the merchandising rights of the fictional characters, talking about the necessity and feasibility of the establishment of the fictional character merchandising rights protection system in our country.