| The network transactions of business model, with the advantages of convenient, fast, relatively cheap, attracts a large number of consumers. The formation of a certain size of the market, gains a better economic efficiency. At the same time, various types of violations of the rights and interests of consumers’online transactions continue to occur, especially the right to know of violations of consumer online transactions is the most typical, resulting in a number of online traders and sales in the national commodity transactions are only a small proportion. Fully aware of the wish to purchase goods or services to the real situation is the premise and guarantee of consumer goods to buy. Therefore, in accordance with the law to protect consumers’ online transactions right to know both to safeguard the interests of consumers, to ensure rapid and healthy development of online transactions is also inevitable.The first section introduces the right to know the concept of consumer online transactions, analysis of consumer online shopping right to know the performance and the reasons have been violated, and summarizes the traditional right to know the theory of defects and deficiencies of the legislation. It’s difficult for consumers to direct, detailed and accurate understanding of the goods, services, information and related services, online shopping right to know the repeated infringement. Rights are difficult to achieve because of the defects of traditional theory, and the absence of the existing law.The second part describes the focus of the current right to know to protect consumer online transactions. First, whether there should be implemented in our country by consumers to go back on the right system. Established online shopping go back no doubt can effectively protect consumers’right, but in the current credit environment, consumers go back on the right system is too early to act rashly, is bound to damage the interests of business, affecting the development of online shopping, prosperity. The second is how to evaluate the effectiveness of online shopping transactions practice. Trading practices can indeed play a convenient online shopping both sides, to improve the efficiency of the transaction role, but must be built to protect the legitimate rights and interests of others, respect for the mandatory provisions of law on the basis of Specific analysis on specific issues such as trade practices that exist in the online shopping, harm consumers’right to "payment dismantled" hidden rules "of the discount, and online information for reference only" trading practices since when abolished. The third is how the logistics aspects of the regulation. We should regulatory lag logistics, logistics arbitrary and difficult to protect consumers’right in the logistics chain. Candidate logistics providers should be increased (to consumers right to choose a logistics company), to improve the transparency of the logistics process to stop the logistics arbitrary charges, urged the logistics provider to honor a prior obligation to inform. What imputation rules and responsibilities should use. Violations of consumer online transactions right to know should adopt the principle of no-fault Liability to deal with violations of the behavior of the consumer’s right to know, and bear the responsibility between the business and logistics providers supplementary liability regulation. Through research and analysis of foreign advanced the legislation, I agree to establish a statutory right to know the contents of consumer online shopping, but should be combined with national conditions and dialectical view of the widely established abroad consumers go back on the right system, and made suitable for the internal responsibility national conditions and requirements.The third section describes the right to know the experience of foreign countries to protect online transactions. We learn from the advanced legislation of the United States, Europe and Japan. The author believes that the protection of online transactions right to know, learn from foreign practices, combined with national conditions, to establish the consumer’s right to know the form of statutory-to-business platform, logistics providers, g more product information, notification of the circulation process obligations.The fourth section presents a number of recommendations to protect consumers’ online transactions right to know. To protect the consumer online shopping right to know, first of all should be expanded to establish a new connotations of the consumer online transactions right to know. Regulation of the behavior of the online shopping platform, business, logistics providers on the legislative level, a sound regulatory system; at the judicial level, and gradually improve the recognition of tort liability as well as evidence of the preservation system. |