The Research Of Government Image Building In Public Crisis Management

With the rapid development of economy, and society what we face of natural disasters and accidents, disasters, public health emergencies and a social security event and public crisis more and more. Public crisis happened not only make the public safety of life and property by massive losses, also can make the social change greatly, and serious impact of management ability and the government image construction and even cause the government legitimacy, the loss of authority, which can lead to regime change. If the government can adopt scientific and reasonable method to control public crisis, is crisis into a chance, not only the public crisis down to a minimum of damage, meet the demands of the public, still can promote the image of the government credibility to model a, authority and cohesion, publicly transparent, people change, efficiency, responsible and service and good government image.The government image is the social public to the government’s actions of cognitive ability and evaluation. Good government image efficiently is the government crisis management ability the effective security, to set up the credibility of the government, the cohesive force and power, to enhance the government’s authority and legitimacy, and to improve the social public social moral level, to promote the good government image. The current our country public crisis management of government image still exist crisis public relations consciousness, crisis warning and crisis information management mechanism scarce, and crisis management legal system is not perfected to, so as to lead to government authority, integrity, responsibility, people and transparent image lacking. Therefore this paper from the basic concept of crisis and the government image, reference the new public service theory, multi-agency management theory and the enterprise crisis management theory, and combining the actual situation of China, by system research and comparison analysis, In public crisis management discussed in the image of the government and analysis the relationship of on the public crisis and the government image.from on macroscopic discusses the public crisis management, the government image shape existence situation, and from different image analysis of the problems and the reasons contributing to these problems, in describing the principle of image are put forward, based on the public crisis management, the government image method and path selection.