A Study On The Guidance Mechinism Of Online Public Opinion In Our Country

Since the beginning of the21st century, with the rapid development and widespread application of network technology, network becomes an increasingly indispensable part of modern life, and gradually formed a "virtual society" that corresponds with the real world. Because of the hidden nature of netizens’ personal information and the openness of the cyber information, the network has gradually become the main distribution center of public opinion. However, because our country is in the backdrop of a transitional period, there lacks effective supervision of Internet public opinion, which makes all kinds of speech and ideas flood the network. This leads the ordinary people who are lack of enough information, are easily attracted by some radical rhetoric while ignoring the real truth, and then leads more social contradictions and conflicts. In that case, it is very significant to build an efficient guidance mechanism of online public opinion to resolve contradiction, maintain social stability and reflect the public opinion exactly. With using numerous of literature review and case studies about hot network events, this essay compares the two totally different types of public opinion to guide,"blocking" and "diversion", in order to make an argument about how to establish a guidance mechanism of online public opinion. From the concept of network public opinion ", the essay explores the establishment and characters of the online public opinion, and focus on the aspects of institutional improvement, method application, system framing and reflect of public opinion. With the analyze of some typical cases such as "Yao Jiaxin’s Case" and "Shishou Event", this essay change the traditional way which only focus on the introduction of ways and will put a new think that "Diversion" rather than "blocking" through the whole process of the establishment of the guidance mechanism of online public opinion. On the basis of reflecting the public opinion and increasing the online democracy, this guidance mechanism will lead opinion scares facts without extremes, in order to avoid the existence of negative populism and therefore the platform of online public opinion will play a positive role during the process of online democratization.With these arguments, this essay draws a conclusion that "the guidance mechanism of online public opinion network of public opinion" should be based on the construction of a system, Guiding method, public opinion feedback and other aspects as a whole, rather than only make a single guiding method. This establishment of mechanisms will not only to avoid the situation that there is no precedent to go by when our government agencies face some accidents about the online public opinion currently, but also use more reasonable ways to avoid larger conflicts. The most significant point is to use a more peaceful and legal way to bring the public opinion from virtual space to reality public policy process. In order to avoid the single introduction of guiding method and introduce a new method from three stages of pre-creation, post-creation and post-guide. In order to fulfill the guidance mechanism of online public opinion and reach the goal of both taking temporary solution and effect a permanent cure, which will give a guide for our government what will do when it faces online public opinions.