Research Of Adhering To The Marxism Ideological Leadership In Netwok Era

The information technology revolution represented by the Internet is in the trend ofSturm und Drang, sweeping the globe. The rapid development of network has promotedthe human society on the threshold of new century transforming from industrialization toinformationization. During this transformation, human society is experiencing theprofound and complete change. From social communication to cultural transmission, nomatter as important as the national development strategies or as trivial as personal leisurelife, without exception, are in the course of transformation.The network era brought opportunities of development to Marxist ideology and alsobrought severe challenges. The Internet, as an information and communication technology,can promote the political process of democratization and cross-cultural communication,which can increase the influence and appeal of Marxist ideology, so as to consolidate thedominant position of the Marxist ideology. However, as a new media, the Internet is justlike what the saying described that everyone can use it as a microphone. All kinds ofculture, thoughts and ideas, value orientations can become the protagonist on the Internet,which causes a strong impact to the Marxist ideology in China and a serious threat to thesafety of China’s ideology.Complex situation faced by Marxist ideology in Internet era, in order to strengthen itsdominant position in the ideological field in socialist China, we should take measures inthree levels which are the theoretical research, the development of cultural industries andinstitutional construction. In other words, we must continuously push forward the Marxisttheoretical research disciplines, continue to promote the learning and promotion of thetheoretical system of socialism with Chinese characteristics, explore the theory ofinnovation and development of Marxist ideology in the Internet age. Also we mustcontinue to construct and improve the cultural industries, which include excellent culturalproducts, rich cultural activities, high-end cultural talents and sound cultural marketstructure, then provide a platform for the consolidation and development of the Marxistideology. On the top of that, we must establish and improve various social systems to make Marxist ideology standardized and codified in the whole society and the members ofthe society would practice the Marxist ideology effectively and consciously.