The Research On Chinese Automotive Industry’s Trademark Strategy And Its Measures

Trademark reflects economy strength of each company, region or even one country in the21st century, a time of fierce brand competition. A top national or international brand will bring the company much profit and boosts the country’s economic to higher level. As in China, we saw the out coming of a group of famous national brands, however, foreign brands still covers most shares among the high-end market across China. These are the issues in trademark right protection and enforcement, and only a few Chinese companies apply trademark strategy. As a matter of fact, trademark strategy helps companies to build up good reputation by high quality service, additionally to develop the international market themselves.This paper studies the Chinese automobile trademark strategies, as well as the existing problems in the development process of China’s automotive industry, combined with the car trademark strategy of theoretical knowledge and learn from the rise and rise and fall of the United States, Japan, Germany and South Korea and other major developed countries abroad automotive industry experienced lessons, suggestions and countermeasures for the development of China’s automotive industry at this stage.