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Social Influence Of The Rule Of Media And Reasonable Management

Posted on:2013-10-29Degree:MasterType:Thesis
Country:ChinaCandidate:T LinFull Text:PDF
GTID:2246330395975695Subject:Public administration
Abstract/Summary:PDF Full Text Request
The former President of the United States Thomas Jefferson once said:"Public opinion isthe foundation of the government. If is up to me to decide whether we should have agovernment without newspapers or newspapers without government, I should not hesitate tochoose the latter." Thus it can be seen, in the19th century the western supreme rulers havefound that the media on the government’s governance has significant influence. With thedevelopment of the society, the media in the influence of modern life more have beenhighlighted day by day, the media and the relationship between the social governance isbecoming more and more close, the media discourse right sometimes even can control thetrend of the public events.Due to the continuous development and innovation of the media, the media is no longera simple information dissemination platform, began to involve serious social politicsproblems, this not only to the political, more to the society as a whole will have inestimableenormous influence. How better to a correct understanding of media and its social influence,the use of media to the country’s political, economic, and social, the life and the people toprovide services, for each governor to provide effective reference standard media is thepurpose.This paper will use the case study and inductive and deductive reasoning etc, researchmethod, the our country present stage "medium governance" of the study statistics, from alarge number of data and case in comparison, find mutual relevance, in the foreign mediamanagement useful measures of absorption and utilization of the basis, finally draw the"medium governance" and the social influence of media management advice. In this paperthe theory with practice closely connected, in a solution for what is "medium governance",what are the characteristics of the problem more than, still can use the sociology social "reliefvalve" theory and communication "gatekeeper" theory,"the medium governance" how tosocial influence, the existing problems and the future what the trend of the development ofthe in-depth research and solutions. From all sides show "medium to" positive and negativeeffects, and the future of the governmental power operation provided instructional advice andhelp, and build a more harmonious society development environment.
Keywords/Search Tags:Rule of media, Social safety valve, reasonable management
PDF Full Text Request
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