The International Protection Of Intellectual Property Rights

China Time-honored Brand is kind of Business Names of Goodwill and Well-known, which is not only a part of Chinese culture, but also is very important valuable property for enterprise. Since the time of china join the WTO, international trade was Fast growing, China further into the economic globalization, that promoted China’s economic development. However, lots of China Time-honored Brand enterprise because of lack awareness of forward-looking, so result many China Time-honored Brand enterprise intellectual property rights suffering invasion from competitors, hinder China Time-honored Brand enterprise healthy development. Therefore, according to the current situation of China Time-honored Brand international intellectual property rights, we were committed to propose suggestions about China Time-honored Brand International intellectual property rights international protection, in order to solve above problem.Intellectual property rights system of international protection is a product about International politics, international economics, international technical standards and international trade, which the most significant is establish the treaty of intellectual property rights or agreement, and to achieve for domestic intellectual property system. Our intellectual property protection and international intellectual property protection is the relationship of mutually dependent, if our intellectual property legislation actively par to international intellectual property legal system standards, only China Time-honored brand enterprise can get advanced level protection of international intellectual property. Business Names rights is important contents for various countries laws, increasingly get strict legal protection in the current of prosperous international trade. However, in my country, still lack of the Business Names rights legislation. Therefore, our country should be devoted to the Business Names rights legislation, actively par to international intellectual property legal system standards, to seek protection of intellectual property treaties or trips. Meanwhile, China Time-honored brand enterprise is also focus on copyright protection, trade secret rights protection, well-known trademark protection and other multi-dimensional to strengthen the intellectual property protection.Therefore, through researching the problem of China Time-honored Brand International intellectual property rights, on the one hand, can provide legal protection for China Time-honored Brand enterprise actively participate international competition; On the other hand, can drawing on the successful practical experience from foreign countries, to perfect our country about China Time-honored Brand legislation, keeping domestic civil law system move with the international legal system, improving China Time-honored Brand enterprise competitiveness in the economic globalization.