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Study On The Challenges And Countermeasures For The Mainstream Ideological Identity In China Under The Circumstance Of Internet

Posted on:2014-02-02Degree:MasterType:Thesis
Country:ChinaCandidate:M J SunFull Text:PDF
GTID:2246330398468832Subject:Marxism in China
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The internet technology is originated in the80s of the20th century, then presents a rapid development trend. In about30years of practice, it has become the most vitality and vigor in the field of science and technology and the strongest strength to change the way of people’s life and the most modernizing technology. The number of internet users in China ranks first in the world, mobile Internet users is increasing year by year. As a result, great changes in the living environment of the china’s mainstream ideology have taken place. The emergence of internet make the subject, object, way of the mainstream ideological identity change a lot, which led to the mainstream ideology identity mode under the condition of the traditional media no longer has obvious advantages.On the one hand, internet provides a broad platform for the development of mainstream ideological identity. On the other hand, as the appearance of the internet, the mainstream ideology identity is facing enormous challenges. It is a problem should be addressed that how to integrate traditional media with internet effectively and grasp the leadership and ownership of the ideology firmly.The present paper firstly makes an overview on the theoretical basis, characteristics, mechanisms of ideology, then analyses the characteristics of internet, on this basis,carries out the opportunities and challenges that the mainstream ideological identity is facing under the internet conditions. Internet expends the space which the mainstream ideology spreads, presents many innovative ways for the ideological identity, enrich the content of ideology. At the same time, internet brings challenges to the mainstream ideology identity, displays in:the leading position of mainstream ideology will be under attack; the defense capability of the mainstream ideology will be challenged; it is harder for the reasonable integration of ideology; Weakening the effectiveness of the traditional methods of the mainstream ideological building; the negative informations that are given more attention directly affects the audiences’sense of identity of the mainstream ideology. Finally, according to the above situations, the paper explores the countermeasures for the challenges of the mainstream ideological identity from the principle, subject, object, method, system, feedback and other aspects.
Keywords/Search Tags:internet, the mainstream ideological identity, challengescountenneasures
PDF Full Text Request
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