| By using the method of literature, content analysis, the qualitative data analysis, interviews, case analysis, comparative analysis.Based on the resource advantage, and the perspective of media, using the theory of communication and framework agenda-setting theory, analyzed the chosen sample of "Jinjiang economic news"," The Strait metropolis daily"and "the china sports","Baidu"、"Google"、"People daily"、"Fujian southeast nets" about city sports report of Jianjiang. Through the quantity of sample report, reported issues and layout, report the genre and the position of report to analysis specific content. To find out the sports image of Jinjiang when under the media perspective.Through the qualitative analysis software Ncivo8.0to the sports reports on discourse analysis. The analysis shows the sports image of Jinjiang when under the media perspective include sports industry image, athletic sports image, social sports image. Combined with the marketing theory in marketing integrated, to offer suggestions for Jinjiang about sports image of the mold,spread and marketing. Provide theoretical and practical reference to create "sports city" for under the media perspective of Jinjiang.Studies show that:1The newspaper media, network media of jinjiang city has some difference in the sports report quantity, issues and layout, but in the position of reports is more similar.There are some problems in the spread of depth, the picture and text is not completely combined with. To the newspaper media, network under the jinjiang city sports media image including sports industry image, social sports, sports image image three categories. The Jinjiang city sports image communication, we should pay attention to the traditional media to integrate and promote city image communication, new media conformity to promote city sports image development, multi-level media sublimation and Use of agenda setting" artful arrangement of media environment Jinjiang City Sports image. |
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