Research Of China’s College PE Brand

The development of colleges and universities is the requirements of the Times, andit is fact that the development of the sports can promote the development of colleges anduniversities. There are many cases that college sports drive the development of theschool in developed countries, for example: a sports star and sports events can put auniversity to the peak of the world. How to use the university sports to promote thedevelopment of the school, the brand is an inevitable trend. But how to carry out andwhat kind of model to develop, that is the core problem to solve.This study discussed the development present situation and limitations of sportsindustry in universities in China, and analyzed some colleges and universities topromote the sports brand of cases. The paper focused on requirements, conditions andideas which promote college sports brand in the new period; The author combinedtheory and practice and put forward the general model of college sports brand, anddiscussed the positive effects of these patterns through in-depth analysis of thesepatterns expected social benefit, economic benefit and realistic significance for ouruniversity sports. College sports brand model of innovation made up for the deficiencyof the development of sports industry under our country’s existing system effectivelyuniversities and promote long-term development of college teaching and scientificresearch and the benign interaction of the university and the enterprise the combination.This can drive the development of sports industry in colleges and universities and candrive each relevant professional subject teaching practice and bring part-work andemployment entrepreneurship practice chance, more can create zero distance ofscientific research personnel research opportunity; In college and enterprisedevelopment get independent intellectual property rights and create profits, morestudents can get help and benefit at the same time, it provide the beneficial reference forour country college sports development and the combination of a positive innovationmode for college physical education reform.This is a question worth considering how to use their own unique sports cultureresources and regional culture characteristics to play the best value role of the existingresources facilities in the process of our universities to enter the world famousuniversities. At the same time, this is also worth pondering that how to make sportsbrand development become source power of development of the college, so as to expandradiation, fame and influence of universities in Guangzhou. This paper proposeduniversity sports brand general model on the basis of thinking and sorting out andexploring these problems to and hoped to provide reference for the college sports branddevelopment. The author hope to find out new roads for the rapid developmentuniversities in Guangzhou and Chinese to improve the teaching strength, the popularityand comprehensive competitiveness.