Researches On The Use Of The Smart Phone Of Shanghai College Students

With the rapid development of technology, the mobile phone for the premier purpose of voice communication has evolved into the smart phone that integrates Internet surfing, game relaxing and many other functionalities. Looking all around, crowds using mobile phones can be seen in a variety of occasions. The mobile phone is like the air around us. The subway and sidewalk are filled with "mobile phone person" who is staring at the mobile phone and keeps sliding his or her fingers on the mobile phone. The evolution from the traditional mobile phone to the smart phone has enabled its users to possess a lot of new characteristics in use and gratification.This paper adopts the theories of use and gratification in communication studies to analyze the survey data of the smart phone usage from Shanghai college students. According to the use and gratification theory research ideas, this paper describes the basic behaviors of smart phone usage and illustrates the use demands of smart phone for Shanghai college students through a questionnaire survey and in-depth interviews. On this basis, combined with interviews, this paper summarizes six gratification forms which is diversion utility, the personal relation utility, the surveillance utility, self-fulfilling utility, tools utility and cost utility. Due to the unique characteristic of smart phone, although the connotation of the gratification has been extended, the personal identity is disappearing compared with traditional media when college students are using smart phone.We can find out that the communication function of the mobile phone is being diluted based on the researches on use and gratification of the smart phone of college students. In addition, we also find out that over-reliance on smart phones has led to negative effects on the surveyed college students. How to solve this problem will be the subject for further reflection of the author.