The Study On Brand Image Shape

Education is the prosperity of a country and the brand is the foundation of education. With the development of higher education, the private higher education is becoming increasingly fierce. Establishing the brand awareness is the only way for private higher education. It has been becoming the consensus that create brand, create brand image and the revitalization of the private higher education. The core of the brand competition and the focus of brand communication is image, the communication management become the key of brand management. The brand image of the private colleges and universities operate the same way. Based on the above considerations, this study selected the private college brand image shape as the research topic.This thesis for the study of private higher education in Jiangxi province, the methods of documentary, interviews to explore private its development situation and the main problem, and to promote private colleges Brand to shape the thinking and inquiry, in order to promote the effectiveness of private colleges in Jiangxi province brand image building, raise the value of its implementation.The thesis is divided into six parts:Part Ⅰ:Introduction. Elaborate on the topics of the origin, the basic concept, significance, research ideas and innovation, etc.Part Ⅱ:Elaborated this stage Jangxi economic development status, environmental impact analysis, rapid the rapid economic development in the evolving regional economic strategy in Jiangxi private higher education in the newer, higher requirements.Part Ⅲ:mainly on how the private universities targeted at the design of their brand image, develop strategies to respond to market changes in the economy.Part Ⅳ:the core brand communication management, dissemination and development of private colleges brand is viable direction.Part Ⅴ:elaborated brand image research through case---Jiangxi Institute of Clothing.Part VI:Conclusion. Private Colleges brand image is a lot of factors involved, the problem has yet to be shaping process to further explore and improve the follow-up study practice.