The Influence Of Popular Culture On College Students' Ideological And Political Education Research

The rise of popular culture is a global cultural phenomenon. It indicates a new cultural form and structure in the modern society. The impact of popular culture is more boarder than the other patterns cultures which includes human culture, society, human behavior and psychology. It is different from mainstream cultural which initiates for the state power, and it is also different from folk culture, mass culture and other cultural forms. Popular culture is coincided with China’s socialist market economy. The consumption of the popular cultural is general public, the basic characteristic of popular culture is fashion, and the agent is modern mass media.University students is the most important followers and disseminators of contemporary popular culture, many manifestations of popular culture has become the agent of interaction process and learning process of student. It had an immeasurable impact on the social ideals, beliefs, lifestyles, values of student. On the one hand, it can enrich the spiritual world of university students, bringing up the student ideas of modern culture, relieving the physical and psychological stress. On the other hand, there existence defects can not be ignored which include irritate the student’s high consumption behavior, eroding the will of the ideological. There are contradictions between popular culture and ideological and political education. It undermined the effect of ideological education seriously. Therefore, it is an important prerequisite and foundation that understanding the meaning and characteristics of popular culture dealing with the impact which popular cultural bring correctly and studying the opportunities and challenges with ideological and political education which popular culture give.It is not accident that popular culture is popular among university students. It is a result of political and economic conditions of social, cultural, ideological and political effects of environmental and other factors weakening the result of the role. This paper is based on the existence of popular culture phenomenon. And explain the concept and character of popular culture. Base on the objective evaluation of positive and negative impact.The author analysis the contradiction between the ideological education and popular culture. The author put forwards specific measures to strengthen the effect of ideological education and political education.Firstly, treat correctly with popular culture. Secondly, strengthen the construction of university culture. Thirdly, strengthen the supervision of popular culture. Improve the quality of popular culture. Fourthly, strengthen effectiveness of the ideological and political education. Fifthly, enhance the sense of college students.These five measures as a starting point to strengthen effectiveness of ideological and political education. And as starting point to strengthen the construction of university culture.The author put forwards a feasibility analysis and practical measures, provide important information and reference for promoting university student to strengthen and improve ideological and Political education of university student.