The Research On The Commentary Of The Expanded People’s Daily

Since the People’s Daily founded in1948, its commentary, propaganding the partycentral committee and the Chinese government latest policy and leading the social publicopinion direction, have been the banner of newspaper. And the rigid writing mode、platitudes、bland news title, which have been deeply criticize by so many readers,willprevent the People’s Daily’ growth. Since1956, the People’s Daily have been expandedmany times, recent two expansions are July1,2009and January1,2010. This paper triesto analyze the People’s Daily in2009of the expansion, and discusses the People’s Dailycommentary new changes. Against this background, the People’s Daily try their best to"improve quality, optimizing the structure, improve the style of writing, close to thereaders", as the People’s Daily commentary has also got the new development. In theface of the new communication environment (especially network transmission rising up)and social environment, the People’s Daily commentary’ development can be regarded asthe reforming concept, to respond to new challenges. It also can be regarded as a attemptto expanding the Party newspapers at provincial level. In recent three years, against thePeople’s Daily’ expansion, the People’s Daily commentary has presented new features.The research on these changes and features is benefit to avoid weaknesses, to meet thedemands of a new age. And it also benefit for readers to get more valuable experienceand reference.