| McLuhan proposed the opinion "media information", the view makes itself aunique way to remind people, that the media itself, its impact on society can not beignored. Microblog as a kind of newly arisen media in recent years owing to itsdifferent characteristics of network technologies enriches the mode of human spiritcommunication, and to some extent changed the way people communicate. Themicroblog not only bring changes to our lives but also is accompanied by manyproblems, so this paper attempts to in Communication angles make some analysis onthe microblog phenomenon.This paper in total consists of three parts:The first part, the introduction, introduces the reason for choosing the microblogtopics, and summarizes the current research for microblog.The second part is a core part of the article. In many ways, make some researches andanalysis from the multiple perspectives on the spreading of microblog, this part of atotal of three chapters. The first chapter helps comb fundamental factors of microblog,including its Introduction, development, classification and basic functions. The secondchapter is the key part of the article, from the five elements of the communication,namely the disseminator, the recipient, the communication channel, communicationcontent, communication effects having a analysis on the spreading of the microblog.Through the last chapter on the microblog in communication theoretical analysis, sumup the strengthes and weaknesses of microblog communication and proposeappropriate solutions.The third section summarizes the whole article and the forecast the developmenttrend of microblog, and points out the shortcomings in the study.The development of any technology will have an influence on people’s lives. As anew means of communication, microblog has a very strong vitality and good prospect.The emergence of microblog has given us life great changes, as long as we are activelyseeking coping strategies, and in the constraints of the relevant regulations, I believe itwill become an indispensable medium of our lives and advance economic and social development and progress. |
