The Research Of The Local Party Newspapers For Civil News Under Frame Theory

In the era of information explosion, the birth of the Internet promote the arrival ofthe information age, and issued a strong challenge to the print media, especiallynewspapers. In turbulent newspaper market, with market economy factors appeared incity, to some extent, the party newspaper has been facing the crisis because of thepopulation of the metropolitan newspapers, Morning News, and Evening News. Thecivil news has grown up through responding the challenges and making innovation bytraditional media. However, it is also a new opportunity for the party newspaper.Though the concept of civil news has not yet been defined, and the valve andsignificance of civil news also be queried. Since its birth, the civil news adhere theprinciple of "close to reality, life, and the masses", and attract the eyes of many viewers.This paper uses comparative study, content analysis method to study civil news innewspaper, and the author selected the Jiangjin Daily as research samples. From theperspective of the theory of framework, the author analysis the characteristics of civilnews in local party newspaper. To analyze the style, advantage, disadvantage of civilnews in local party newspaper, it processes from the following three aspects: selectionof framework, the structure of the middle and low level framework. On the basis of theanalysis, this paper summaries how the local party newspaper to response theseproblems and make the reference for the future of civil news report.In the introduction this paper focuses on defining the respective concepts of theframework theory and civil news, as well as the relationship between the two. It alsoexpounds the development status of relevant theory, research ideas, and researchmethods. The body part has four chapters. From the three levels of the high-levelstructure of the framework, the middle structure and the underlying structure, the firstthree chapters respectively analysis application of framework of the theory in thereports of Jiangjin daily civil news. The fourth chapter, the author points out theshortcomings and strengths of the party newspapers, and gives advice that, according tothe characteristics of its own framework, party newspaper avoide its weakness as wellas enhance its advantage to produce more high-quality civil news. Concluded with theOutlook section, the author focuses on the creative achievements and further explore the prospects of the development and application of the framework in the writing of partynewspaper civil News.