The Research About China’s Media Market Openness Into Foreign Investment.

Three decades of reform and opening up, China’s media industry began from the same system, different media forms of competition, and gradually transformed into the competition between different systems, The face of globalization of the world situation, China must change the old face of complacency, to learn to open and tolerant attitude to respond to new changes in the development of new media. Rapid economic development in the country in the world are often knowledge-based economy by promoting vigorous national and cultural development of wealth accumulation, both as means of cultural products trade. In China, because China’s media industry in the system, management, capital and technology, etc., and the Western foreign media there is a certain distance, China’s cultural soft power lags behind the level of the overall development of the world economy, coupled with the media industry because of the dual properties of special, so if all of the current field of open media is impossible. For a long time, because of China’s media industry has the political nature of cultural property and industrial property in the special attributes of the media industry, the management of multiple layers of protection, Business side of media is the cause of type unit, one has to use the enterprise’s approach to management. As the party’s "mouthpiece" and the "mouthpiece", the media industry not only in accordance with the requirements of the Party and the government propaganda of the party’s policy, but also pay attention to the media industry profits and the media market. These special conditions determined, China’s media market must safeguard national cultural safety, adhere to the dominant ideology, can not be completely open to the world. On the other hand, the US-led multinational media groups around the world promote their own strong culture, but in China because it had enormous political and cultural differences, therefore, still has some communication barriers. In order to adapt to the trend of cultural globalization, and global cultural integration at a macro level, but also to take into account China’s specific national conditions and the media environment, therefore, need to limit our country’s media industry in the proper context for development. Opened by selecting the relevant media market index system, the openness of the Chinese media market a comprehensive evaluation and analysis, the final recommendations...