On Chinese Television Dating Shows Positioning Strategy

In the globalized multiple media information era, Chinese television is taking place a profound change.In a series of initiatives to bring forth the new through the old, since the rise and development, televisiondating shows have experienced several stages of development and a number of adjustments, ushered in thehistory of the third boom. China television dating shows in the increasingly fierce competition of mediaenvironment is facing readjustment and clear positioning. How to define the television dating shows lifeservice nature or reality entertainment properties is the current problem to be solved.This article take the Jiangsu satellite TV," if you are the one" as a case study, to the Chinese televisiondating shows the location as the research object. Firstly introduces the development process of the domesticand international television dating shows,. The article summarizes such programs in the location advantageand disadvantage focusing on the" if you are the one", and research the existing problems, to provide theexperience that can draw lessons from for the development of our country for such programs. At the sametime, combined with the American marketing expert Eyre Leeds and Jack Trow’s, the article propose on theanalysis of" if you are the one" to create" ratings " reason. Through to our country television dating showsthe location of in-depth analysis, put forward such programs on location problems, countermeasures andprospects.Television dating shows and entertainment elements like a double-edged sword, there are advantagesand disadvantages, but fundamentally it should always adhere to the program’s authenticity principle, keepthe programs serve the purposes and philosophy, the television media highly social responsibility and senseof mission for the correct guidance of public opinion and social mainstream values communication, adhereto the " people oriented" thinking to" TV matchmaking" program responsibilities.