The Research On The Network Public Opinion Of Generation And Influence

Recently, Internet develops rapidly and number of netizen increase to513million which leaps to the number one in the word. People changed communication method due to internet widespread that also accelerates the information speed and breadth, internet widens the communication channels; and internet public opinion is becoming the main method of public opinion, it displays an important role in emergency and social focus, internet public opinion significantly impacts the decision and action of government.In this research, based on the literature review of network public opinion, it also observes the documents of network public opinion at present days, and summaries in order to illustrate the problems. It attempts to the whole process from the beginning to end of network public opinion and explained the formation and affects of network public opinion by illustrative methods. Facts have proved that formation and affects of network public opinion is not haphazard, it forms from different factors. Development mode of network public opinion:after the focused event occurs, then exposes on the network, expand event through communication of internet user, by network public opinion it could draw the attention of traditional media focus on the hot topic, it makes media tracking report on these hot topics, the media will makes the public opinion convergence, then network public opinion forms. During the whole event process, interact is an integral part. The influence of network public opinion is formed under pressure, and also relevant government department also shows the ideological guidance, related parts of focused event have to respond under pressure from public opinion and government, then it promotes, the event resolved. Finally, it supplements further concepts based on the previous documents, it also demonstrates the advice on control and guide of network public opinion. The core of this research is that it researches on current situation of network public opinion and analyses characters of network public opinion and show the affects of network public opinion, then network public network can be monitored properly; in one way, it can makes network public opinion more systematical, avoids any negative affects rise by network public opinion to governments action and decision, then network public opinion can develop better way and its influence will be significant.