Research On Competitive Intelligence Mode Based On Patent Analysis And Patent Strategy Perspective

With the development of science and technology， the competitiveenvironment more open and intense. The focus of competition amongenterprises is gradually shifted to compete and control of informationresources. In a wide range of sources of information， patent information isvery reliable， the competitiveness of enterprises is mainly depends on itspatent quantity and quality.Through the analysis of patent information， we can aware of thecompetitor’s technical strength and business competitive environment， inorder to predict the economic benefits of patented technology and foreignmarket direction. Making a reasonable patent strategy for business afterpatent analysis， have a great meaning on the planning and layout， productdevelopment，business strategy，technology strategy，brand strategy，andenhance market competitiveness.This article is divided into six parts. The first part of this research isbackground， significance and research methods， research priorities.Analyzed the use of patent information， patent strategic application ofcompetitive intelligence and the related current researches. The second partsummarizes the basic concepts and theories of competitive intelligence. In thethird part， through patent analysis on the impact factor analysis， analysis ofpatent analysis in the selection of enterprise patent strategy， analysis andforecast patent strategy choice model， select the appropriate enterprisepatent strategy. Part IV talked about the construction principle of thedevelopment of competitive intelligence model， through the analysis of theelements and the procedure of the enterprise competitive intelligence modelbased on patent analysis and patent strategy，built a reasonable and effective mode The fifth part is the empirical analysis of Huawei’s competitiveintelligence mode， analyzed internal and external environment， theapplication of the patent analysis， and strategic deployment of thecommunications industry， analyzed the internal competitive intelligence andbuilt the competitive intelligence mode. Part VI put forward countermeasuresand suggestions. On the construction of patent analysis and strategy andcompetitive intelligence mode， made recommendations and put forward thecoping strategies.This article will extent the theory and practice of competitive Intelligenceand provide a direction. for growing businesses.