| Period of xin ji "Ta Kung Pao" is a newspaper miracle in the history of China News as30or40years of the twentieth century. In the world situation changes, the state ill-fated social order and unrest in unbearable conditions, it able to get rid of economic restrictions, adhered to the independent newspaper, always due to its unique operation and management of the Road. The newspaper colleagues first established the "four no" operational purpose, and implemented the management policy of the newspaper. Business, increased newspaper revenue, through the shareholding system and extended the industrial chain, using the puerile, none other readers to join the public service and other ways to enhance circulation, ordering to ensure the economic independence of newspapers. Management, the newspaper proper arrangement of body composition, and consider revising the system of finance, sales, personnel, as the newspaper to coordinate a unified, integrated and efficient operation. At the same time,"Ta Kung Pao" take the way of "strict management and humane care" to enlist and train outstanding talent, reserve advantageous resources.This paper studies on history information to the "Ta Kung Pao" the aim and the management, personnel selection and other aspects, to explore the successful experience under the guidance of advanced newspaper concept, for Ta Kung Pao newspaper management. First, using a variety of ways to improve newspaper circulation, and relying on the newspaper’s own resources to extend the industrial chain, increase the capital reserves; Second, it is reasonable to set newspaper organizations, scientific and comprehensive development of the newspaper’s rules and regulations to ensure fair, impartial, economical, efficient; Third, the "hardness with softness" for newspapers to introduce and reserve personnel. So the writer have an idea that Chinese news media should be noted that in response to fierce competition in the form of questions and take the reality of initiatives. |
PDF Full Text Request