ZTE Multi-screen Interactive Design And Research Based On IPTV Platform

Internet Protocol Television (IPTV), known as interactive network TV, istelevision transmission via high-speed network that is based on televisionbroadcasting services of IP. IPTV services are used as display terminals by televisionor personal computer and provide digital broadcast television, video services,information services, interactive communities, interactive entertainment, e-commerceand other broadband services to users via broadband network. In2011, with thefurther development of Three Networks Integration, interactive form represented byIPTV is the inevitable trend of development for the new media industry.Firstly, this thesis is going to make a summary of concept of IPTV, the technicalbackground, the development status and the tendency of IPTV and then make aconclusion of them in order to lay the foundation for IPTV products.Secondly, comparing IPTV with similar products in the market in a bid to make amuch clear understanding of IPTV products in terms of its position and itscompetitive advantages in the market.Thirdly, the results of questionnaires and interviews of Shanghai IPTVsubscribers after being analyzed that, in the process of development of IPTVproducts, designers should put user groups and terminals in the first place and offerdifferent products to different preferences of user groups.Finally, this thesis puts forward design strategy and the design proposal of“Multi-screen Interaction, Smart Community”.“Multi-screen interaction” is evolvinga new theme in the video industry. The keynote of “Smart Community " is to provideusers with IPTV, HD IPTV, Tablet PC, Internet TV, Mobile TV, Video, InstantMessaging, Community Consultation, Inter-Friend Interactive and other forms ofvideo services. Meanwhile, it uses the advantages of multi-screen to create morecomprehensive contents and provide more sophisticated services.