The Study On Assets Reorganization Of*ST Hunan Genuine New Material Group CO.Ltd.

After securities market22years’ high speed of development, part of the listedcompanies appeared consecutive losses situation and have been dubbed the “ST”(special treated),*ST Company Genuine is one of them. Assets reorganization is themain way of reserving listing qualifications for ST companies, also one of the bestchoice for the companies to be listed to broaden the financing channels. In January2010“Three nets fusion” provided rare policy opportunity for the Huashu Media tolend hull*ST Genuine. The case of Huashu Media restructuring*ST Genuineprovides practical guidance and reference for private enterprises which need to pickthe cap of ST.This paper made a deep study on rationality of*ST Genuine as a target companyconducting the material assets reorganization based on assets reorganizationmotivation theory, restructuring mode theory, and the influence factors theory. In thebeginning, this essay made a literature review from whether assets reorganization isfeasible and profitable or not, ST company assets reorganization case study and so on.Secondly, it summarized related concepts and theories of assets reorganization,integration and so on, and then, it analyzed the reason why*ST Genuine cappedcombined with the company’s history and current situation and drowed the conclusionof the motivation and the premise of restructuring. Then, it introduced therestructuring plan and to its rationality, finally I puted forward the idea of integrationand reorganization.Company Genuine from prosperity to decline, poor management especially bigshareholders’ inappropriate behavior is the main reason for capping; Industry choicein restructuring the choice of party is of vital importance, because this relationship towhether a listed company can sustainable and healthy development afterreorganization; The mode of first bankruptcy again assets reorganization is the key tosuccess in restructuring, which makes the asset restructuring reasonable and feasible;The success of integration after assets reorganization is the real meaning of success.The company should carry on the depth conformity from the enterprise culture,development strategy,organization structure,human resources and so on.