A Research On Mechanism For Government Behavior In Development Of Chinese TV Content Industry Chain

Government plays an irreplaceable important role in the development of Chinese TV content industry chain. It is both as the initial motivation, but also a primary strength throughout the whole growth process. Especially, under the special condition that China moving from a planned economy to market economy, market forces still need the government to cultivate and nurture, which gives prominence to the Government’s leading position of the growth of television content industry chain. It is can be said that the Government acts properly, then the Government will be the driving force to the growth of TV content industry chain, on the contrary, if the Government conducts wrongly, the Government will be the most difficult obstacles to the growth of the TV content industry chain.Construction of mechanism for government behavior in development of Chinese TV content industry chain balance the tripartite interests of the government, industry and society as the basic objective, follow the principle such as the combination of open and closed,the system and independence, effectiveness and efficiency dynamic and static and so on. The mechanism for government behavior in development of Chinese TV content industry chain is subdivided into three major sub-systems as dynamic mechanism, operating mechanism and constraint mechanism. Every generation has its own set of mechanisms and elements based on the three relatively independent symbiotic that blend together to support the growth of the industrial chain mechanism in the operation of government action. Dynamic mechanism is the premise and basis of Government’s behavior. The force from all the elements in the internal and external dynamic mechanism determines the direction of the functioning of operational mechanism. The operating mechanism promotes specific ways for the Government to choose the path. The first step for planning the operating mechanism is the clear delineation of operational radius. Constraint mechanism is institutional approach which can regulate and limit effects of government behavior. Operating mechanism will produce double effect, which requires incentives mechanism to maximize their positive effects, and monitoring mechanism to eliminate the negative effects as much as possible.