A Study On Linguistic Features Of Headlines Of Southern Weekly

A man who reads a newspaper should read the headline first. A reporter designs the headlines elaborately to attract readers and improve newspaper’s influence. For example, Southern Weekly, the well-known news media, is good at making headlines. To study the linguistic features and development of its news headlines, the author makes a statistical analysis of637headlines of10issues by systematic sampling. The headlines of Southern Weekly have the feature of concise, easy, vivid image, dynamic and novelty striking. More and more the Internet language, buzzwords and acronyms are used. The words are used more neutrally, the patterns are richer and more varied, their attitudes are more objective, and the rhythm is more phonological and the emotion is more rational. The changes of Southern Weekly news headline language characteristic are the results of the social development, the change of media environment, the change of the audience demand, the help of the media and the needs of its own development. In the future, headlines of Southern Weekly tend to be more popular, more creative and more "media convergence". In short, studying linguistic features of headlines of Southern Weekly is a good way of observing social changes and media development in China.