Dm Magazine Countermeasures Under The Perspective Of Consumer Culture

In today’s society, consumer environment for the consumer is "build out" by the manufacturer through the mass media to promote, in the "consumer first" society, people consume not only goods, but also consume the symbolic significance behind the items, a variety of material symbols in the composition of the consumer culture. With the economic changes in the environment, consumer culture began to stratification, and thus derived the Focus advertising media. DM magazine focus the spread of advertising media, on the basis of the consumer culture evolved, and by the audience by the stratification of the consumer culture of advertising communication. Consumer culture as a consumer value system should influence the thinking habits of the people’s lifestyle and spending habits, stimulate or constrain people’s consumption needs. Consumer culture in the socio-economic development and market competition, the emergence of new changes with the development of new media technologies, also constitute a new consumer culture. DM Magazine faced with the need to constantly adapt to the culture of consumption, and adjust the mode of transmission. In this paper is combining text analysis, comparative analysis and case study method, conducted in-depth analysis of the relationship between consumer culture and DM magazine at first,building a theoretical bedding for a specific version of the DM magazine. Then, use of SWOT analysis to research the consumer culture of Nanning DM magazine, which is strengths and weaknesses, followed by the development status of the magazine market in Nanning DM opportunities and challenges.during the research, focus on the "role model" DM Magazine, for example, DM Magazine consumer culture, the specific text analysis. Again, Brief Analysis of Guangzhou City, the development of DM magazine, Guangzhou City, the success of DM Magazine "life element" and "role model" to do comparative analysis of obtained concern the consumer culture of the target audience is more conducive to the conclusion of DM development Finally, experience in the successful development of DM magazine in Guangzhou City, use the core competitiveness as the theoretical basis to discuss the development strategy of the consumer culture context of DM Magazine. Studies suggest that DM magazine against the consumer culture points to the media of public communication should be combined with the advantages of regional culture, expanding the market of local consumer culture, and return to the audience based, consumer and cultural background from the audience starting to develop the content of DM Magazine, at the same time take advantage of new media opportunities, use for the consumer culture of the target audience of new media technologies to expand the audience.