A Market Competitive Stategy Study Of The SN Company’s Digital TV Business

Radio and television occupies an important position in the course of the development of the country’s modernization, it is one of the indicators to measure the degree of information. Since the reform and opening up, the state has adopted various policies to encourage the development of the Cable Radio and Television Network. Recent years, China held cultural system reform, the business network asset was asked to be stripped, to transform into the enterprise, and market-oriented management. To face competition from an exclusive monopoly, Cable TVS networks are faced with threaten both internal and external. How to improve the coverage of the cable TV business, to expand the size of subscribers, to compete in the backdrop of the market economy must be solved by digital cable TV networks.The article begins with the SN’s digital TV business, raise competitive strategy on the basis of the comprehensive analysis of competitors and its own internal resources. The target is trying to explore a way of survival and development of digital TV services network.This article uses the combination of quantitative and qualitative analysis method, adequately address the macro external environment and micro-internal resources, introduce the Michael Porter’s Five Forces Model, SWOT analyzing method, comparatively analysis the inside and outside competitors, try to design the competitive strategy of SN company’s digital television business on the basis of protection of organizational structure and cultural construction.Being an important Pillar of the cultural industry, cabled TV industry in SN is also an important carrier and platform to build up digital TV network of Suining City, and I hope this paper can be a reference on the scientific development of this industry.