| Since2009, various types of television media in various Internet portal sitesregistered micro-blog, TV media micro-blog after three years of development, as ofMarch2,2012, the TV media in Sina micro-blog registered on the television mediamicro-blog altogether4273, has formed a certain scale and in shaping the televisionmedia image, expanding audience group achieved some achievements. But thetelevision media micro-blog rapid development process also exist a series of problems,to the understanding of these problems and solve directly affects the future oftelevision media micro-blog healthy development of effective communication, to playits due role. The current academic micro-blog studies have been relatively mature, butin the television media micro-blog specialized areas of research is relatively weak, thetelevision media micro-blog communication present situation and the existingproblems, and countermeasures are less and less. This article on the television mediaof carding micro-blog, summarizes the problems, focus on the study of televisionmedia micro-blog problem countermeasure.This thesis adopts the combination of qualitative and quantitative researchmethods, follow the " combing the status of--found the problem--to solve theproblem of" logical thinking, first through the research summary of current TV mediamicro-blog status as the "TV media micro-blog explode,"" TV stereo NIS platformpeep" and" television media micro-blog fans a huge amount of".The second part focuses on the current TV media micro-blog and analyzes theexisting problems, summed up the TV media micro-blog problems" television mediamicro-blog lack of influence"," TV media discourse right advantage fails in itsmicro-blog reflected"," communication node activation inadequacy to restrict fissioncommunication effect diffusion"," relying solely on ’ fans ’ forwarding to realize theeffective interaction" and" television media micro-blog push foreword sex restrict theeffective information receiving".In view of the television media micro-blog problems, in the third part of thethesis is focused on the television media micro-blog existence the question to proposethe countermeasure respectively is:"to enhance the television media micro-blog brand influence"," strengthen the television media micro-blog discourse power"," activatecommunication node expand communication depth"," positive and audienceinteraction" and" enhanced information push to improve audience viscosity". |
