Design And Implementation Of CRM Application System

Customer Relationship Management [CRM] provides a comprehensive enterprise management perspective, a better customer communication skills, and maximize customer profitability. CRM is important to Enterprise resources management in recent years. As Enterprise e-commerce is open, global, low-cost, high-efficiency features, and customer-oriented, which also contributed to the development of CRM. Currently, the company developed specialized CRM system just can collect the customer data and information, do some simple analysis, but can’t do some deeper data mining, this is difficult to meet the competitive market environment the actual needs of enterprises.This paper surveys CRM market or customer satisfaction with the situation regarding the division to design a data for the application of CRM systems, data mining technology, by comparing data Application Clustering in effect, validate the poly like algorithms of Data Mining in CRM, the effectiveness of CRM in the data is a more effective application. Article focuses on the development of software systems used in critical theory of technology studies, systems design and implementation of future and lay a good foundation. Further analysis of the CRM applications used in the system sub-algorithms of several clustering results are compared with the proposed integration of genetic algorithm to improve nearest neighbor function criterion, the new algorithm, and applied. Followed by a needs analysis, on this basis that the design objectives. Distribution of space data due to different clustering algorithm uses different basis of this paper comparing several clustering way based on the improvement of the function algorithm proposed, and integration of a hereditary and improve standards of new algorithm for nearest neighbor function using genetic algorithm, but full account of spatial data within the connection, to some extent solved untight data, grouped and non-problem. Final details of the application of CRM system implementation process function key and difficult technology.Application of CRM system provides a useful management approach to enterprise CRM. The application of data analysis by example, the system’s performance and function were detected, the results show that the system achieves the anticipated design goals.This analysis system designed for analytical CRM applications accurately, data mining in place to provide reliable and so on, good user interface and improved functionality.