Research On Problems And Strategies Of Science Communication In New Media Age

New media as a set of various fields such as literature, art, film and television in one ofthe art forms, with its unique charm into the field of science communication. If you get theright boot and application, to develop science communication has played a tremendous role inpromoting. But the new media in the role of science communication in China has not beengiven attention and play. Based on this, if you can dig out the new science communicationvalue of media, be incorporated into science communication systems, at the same time theexperience of other countries to use new media experiences in science communication, isbound to give rise to new methods of science communication, innovation and application,thereby contributing to the development of China’s current science communication, but alsofor the development of new media try to. This article in predecessors on Science spreadresearch of Foundation Shang, from science spread four level starting with, to non-languagesymbol of spread function theory, and by all of selective psychological theory, and Visualspread theory and public science literacy theory, for theory Foundation, explained new mediain science spread in the of performance forms and advantage, in-depth discussion has newmediathis performance forms in science universal, and science education, and professionalAC, and technology spread four a level in the of role, with psychology and communicationtheory analysis research, Pointed out that is intended for a wide audience of popular science,science education or professional in the area of Exchange and dissemination of science andtechnology, as well as technology demonstration and promotion, new media works with itsrich manifestations and a strong performance in which plays an irreplaceable role. Fromconcepts, policies, mechanisms, and multifaceted analysis of new media technologies andchannels causes problems in fulfilling its role and, in response to those questions on how bestto make the new media approach and proposal of role to play. Articles were designed to revealthe problems of science communication in new media age, and make recommendations toaddress these issues, exploring new media and to promote the common development ofscience communication.