The Psychological Service Program Of Broadcasting

This essay, which is on the basis of the program "Harmonious Family" of Shanghai East Radio Station, gives the definition of "production of media content" as a kind of social production of media sociology and tries to give a picture of the factors of program producing, such as power relations, editing background, producing procedure and technique, audiences’feedback, etc. through describing and analyzing the orientation, content selecting, manifesting modes and typical cases of this program. This essay concludes that the program is the one between talk show and news broadcast for its format and between psychological service and social promoting for its function."Harmonious Family" has unique communication effect under the special social and media system.