The Impact Of Social Media On China’s Real Political And The Countermeasures Analysis

Social network promotes political socialization, while political socialization promotesthe innovation and development of political communication means. As the social media ofmicro-blog and SNS rises, the communication appeals of “everyone expression” come true,while its geometric communication forces give an egregious impact upon the entity politics.The politics has entered into the coexisting era of network and entity politics. As theinevitable result of social networking, the internet-based social media promotes thecommunication spread of various interest groups’ political appeals, whose communicationcharacteristics tend to become a catalyst and fuse of the major public events.The technology revolution with information technology as the core is changing the sociallandscape, and influencing quickly various aspects of human lives. Today, the Internet hasgone beyond the portal era and search era, and into the era of social media. With the humanrelations, real-time flow of information, the development and sharing between the platformsas the core, the social media realizes the deep or wide communication of the views or themesby sharing, delivering and continuous sharing the information. Social media redefines theinterpersonal relationships and deconstructs the media mode. It not only consolidates theacquaintance relationship and makes the original relationship more closely by enhancing therelationships, but accelerates the smooth flow of information on the relationship chainthrough weak ties, brings more social consensus, eliminates the barriers among people,promotes the broader extension and development space of diversified value, gives birth to anew generation of “opinion leaders”, and presents tremendous commercial opportunities.The emergence of social media is also a microcosm of globalization development. IfFacebook is the “human brain” which holds all the personal information and social relationschain, while the Twitter network is the “pulse of the Earth” by which the happening eventsare delivered to the public by the most influential people at all times. As an important tool ofthe internal affairs and foreign policies of all countries in the world, social media continue toaffect the entity politics and change the political landscape. The presence of social media canbe found in many major foreign political events since21st century. Social media is a major force of network politics, whose powerful influence can not beignored by any political parties. China lies in the transitional era of economic and socialdevelopment in which various social contradictions collides and fissions. All levels ofgovernments are managing to resolve social conflicts in the development through socialmanagement innovation, and eliminating the discordant voices. Our party takes the internetpublic opinion as an important index of understanding the social and public opinion in theirbuilding the harmonious society of human-orientation and scientific development. The socialmanagement innovation goals of the ruling party can’t be attained without the social media.All levels of Party Committees and governments set up the public opinion monitoringdepartment focusing on the discussion boards, reviews and micro-blogs. Through thecommunication and fermentation of social media, the real events converges the public opinion,shapes the web attitude, and influence the entity politics in reverse. It should not beoverlooked by our ruling party whether the internet public opinion is correct or not.Social media has become not only the current distribution center of theoretical beliefs,thoughts and ideas, cultural awareness, views of value and social thoughts, and transmitter ofpublic opinion, but an important battleground of ideological contest. Therefore, the core valuesystem of socialism must attach great importance to the use of the public opinion position,and occupy the social media position. We should enhance the social media’s guiding abilityof public opinion with the core value system of socialism as the lead, optimize the socialmedia environment with the core value system of socialism as the means, and improve theposition of social media propaganda and public opinion with the core value system ofsocialism as the banner. The political resources and energy of social media aggregation is notonly the headspring of supplementing the weakness of existing political resources, but thepower and tool of transforming the current political framework. Through the social media’spositive energy, we can promote the reform process of entity politics, help the public welfare,build a public service platform, eliminate various social contradictions in the transitionalsociety, and enhance the communication and exchange between government and people.Under the background of economic globalization, the dissertation provides somereferences for constructing the core value system of socialism, delivering and propagandizingthe mainstream values, and serving for the innovation of administrative management by telling the cases how social media at home and abroad influenced the entity politics in recentyears, analyzing the communication characteristics, origin and developing trends of socialmedia, the deconstructing the relationship between social media and entity politics, andexpatiate on how political communication depends on social media.The dissertation consists of introduction, body and conclusion.Part I: The introduction tells the dissertation’s research background, status, meaning andmethods.Part II: Define the origin, concept, characteristics of social media. Expatiatesystematically on the positive and negative influences upon China’s entity politics. Explorethe importance and countermeasures of strengthening the social media management byanalyzing the development of foreign social media and enlightenment towards China’s entitypolitics.Part III: Summarize the full text.