Under The New Form Of The Party Supplement Stand And Breakthrough Taking Jiangxi Daily Supplement For Example

In today’s Internet to be just unfolding, micro-blog as the representative of the mobile media highlighted the era of media, as the traditional print media of the party newspaper supplement is to survive in the cracks of. How to make a good supplement, beautiful, how to better play the role of supplements to in the market, their development bottleneck gradually under the background, the party newspaper and its supplements are faced with is how to answer a challenge, play advantage, seek survival and development is the great and real task.This paper attempts to explore the province from the perspective of media ecology, local party newspaper how to establish and diffusion supplement difference of comparative advantage, form the characteristic, so that various party newspaper in the era of media access to survival, enhance development aftereffect." Jiangxi daily " as the Jiangxi provincial Party newspaper supplements, has a long history. From the earlier single pure literary supplement" Jinggangshan " version, to January5,1992, the life of leisure class "Sunday " was officially inaugurated. To April2,2010, Jiangxi daily supplement department was established with " cultural magazine " founder,"Jiangxi daily " newspaper supplement experience is the new era of Chinese newspaper supplement an epitome of course of.I will be in the Jiangxi daily supplements of long-term practice, the use of Journalism and communication studies, and sociology and psychology and other disciplines related to the theory of knowledge, according to the party supplement supplements, the social environment, the prospect of the industry, the reader psychological aspects of the analysis, to the current "Jiangxi Daily " newspaper supplement in the difficult position facing the analysis of "Jiangxi daily," the classic case supplement reform were summarized from the past, trying to supplement has the transition process to learn lessons, we find the new media environment of the local party newspaper supplement " ZTE " rule and the way.In this paper, the Jiangxi daily supplement live the current situation, difficulties and breakthrough innovation initiatives conducted in-depth investigation and systematic summary, and to local party newspaper supplement the future trend of development undertook a few think.