| In May2012, Xinxiang Satellite TV made a new revision based on the background of big development and big open of Xinxiang. The new sticker as the important symbol of revision has a unique visual interpretation process appearance on May14. After revision, Xinjiang Satellite TV made "Change" as the theme and lean strength to build new news broadcast programs and original funds-raising programs with advanced choreography concept and exquisite packaging. This article is in the context of the communication effect of redesigned Xinxiang Satellite TV (Chinese), according to the first-hand information and together with the present situation of Xinxiang Satellite TV, to analysis the communication effect and influencing factors of Xinxiang Satellite TV, and at last puts forward several ways to enhance communication effect.The main content of the paper is divided into four parts. Begins with the introduction, refers the research background significance, research status and problems such as communication effect research of the main idea on Xinxiang Satellite TV, followed by a sample of frame establishing and sampling. The second part tries to analyze the present development situation of Xinxiang Satellite TV, based on the media ecological of Xinxiang. Next, analyzes the factors that affect Xinxiang Satellite TV’s communication effect on the basis of questionnaire survey data. At the last, put forward several aspects of the ways to enhance communication effect in view of the influence several aspects of the communication effect, there are the localization of the content, the quality ascension of the subject, cultivation of the communication object, the optimization of transmission channels and symbols.Any dissemination activities are based on good communication effect as the ultimate goal. Through field investigation and data analysis, sort out the position and function of each link in the transmission; put forward countermeasures in view of the problems. Finally, improves the effect of Xinxiang Satellite TV transmission is the ultimate goals of this research provide reference. |
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