| As the continuous promoting of the revolution in publication and culture industry, it requires more and more stringent demands in news publication industry especially in the teaching-assistance books regime. The private enterprises take the opportunity and make their own efforts to become standardized and scale and complete grossly with the state-owned presses in the teaching-assistance books market. With the intensified competition and challenge in this industry, both of them try to adjust their own development strategies and cooperate with each other gradually to realize the win-win goal.On account of the existence of many copyright and capital restrictions, the private teaching-assistance books enterprises may be compelled to cooperate with the state-owned ones. On the other hand,with the purpose of benefiting by learning from the efficient,flexible management of the private enterprises.,the state-owned teaching-assistance books enterprises cooperate with the private ones. The two gradually start from the book number cooperation,project cooperation to the stage of the strategy and capital cooperation. Step by step, the private teaching-assistance books enterprises and the state-owned ones make full use of their mutual sources,take their advantages and realize a win-win scene of having mutual investments and risks,sharing the whole market and the new brands.This essay is mainly related about the development of the private teaching-assistance books enterprises and the state-owned ones. It is comprised of their individual present situations respective advantages and issues in the development proceeding. Moreover,we make comparisons of the different respective advantages and disadvantages of two enterprises and analyze the opportunities in the cooperation. All statements justify the necessities of the cooperation between the two different enterprises. After that,we would elaborate three modes of cooperation: capital cooperation, project cooperation and the strategy cooperation from detailed views of their respective concepts,modalities and applications. In the end,we would make a large number of comparison analysis about the three different modes and prospect the successful trends of the cooperation between the private teaching-assistance books enterprises and the state-owned ones. |
