The Development Strategy Research Of News Comment Programs In Social Transition Periods

News comment program is regarded as the flag and soul of TV news media。It isone standard to measure television politics and ideological level. Now it has growninto the force of important social discourse guiding. At the same time, we are in thestage of social transformation, various social problems and social events emergeappeared. News comment program is very important to our social. To some extent, itcan guide the social mainstream public opinion, communication with the differentsocial stage information, express the underlying public discontent and release realisticinterests conflict. Therefore, the social transformation period of TV news commentaryprogram research has important theoretical significance and practical significance.Because of the influence of news comment programs, I take the rigorousacademic attitude to study this question. First of all, the concept of news commentprogram still has argument, has been clear about the TV news comment is the core ofa TV genre form view, and according to the order of the time on TV news commenton the process of development and evolvement of the narrative and analysis. Therapid development of news comment programs, however, cannot leave the socialenvironment. Then, the author through the theory of media ecological environmentwill be the television news review research grafting with the concept of socialtransition, through the social environment, institutional environment, institutionalenvironment and market environment, technology environment five aspects of socialtransition of TV media ecological environment are analyzed, summarized thedevelopment trend of TV news comments during the social transformation, and onthis basis, put forward during the period of social transformation in our country TVnews comments development facing difficulties and challenges, mainly include thenetwork and the impact of new media commentary, and new media outlets of thealignment is not high, capital is difficult to enter the market three aspects. Finally, aiming at each part of the problem put forward the corresponding solution strategy.