| China’s TV news commentary program as a program form has been widely understood and accepted by audience after dozens of years of development.TV news commentary program debuted on the air, by virtue of its unique form and deep content on the TV screen, once had a glorious period.TV news commentary program "Focus" as the representative has a great effect on the society.However, in recent years, TV news commentary program showing a declining trend, constantly faces with the dilemma. From the external environment, the Internet network’s emergence from the media, changes the receiver habits of the people’s opinions, and puts forward higher requirements for interaction. In addition, television station make the TV news commentary stressful when it practice the ratings in the knockout. From internal factors, lots of TV news commentary programs have many problems, such as inaccurate positioning, restatement light review, poor timeliness, interactivity, serious homogeneity phenomenon and so on.Hunan TV News Public Class is a typical case of TV news commentary programs in recent years, which innovates in all aspects for breakthrough the dilemma, such as the program localization, the selected topic planning, choice of guests, program form, interaction, and promotion and so on.However, News Public Class is eventually forced off the air for various reasons, such as the program’s ratings of high low open, the selection of main body in one-sided, reviews of variable quality, dislocation of broadcast time and target audience watching TV time and so on.Only through constant innovation can TV news commentary program own survival and development of space. The future development of TV news commentary program may show some changes like this:from generations of people speaking to the public to participate in reviews, news comment on the public participation characteristics of realizing the extension; from paraphrasing and description to show, implementation, information acquisition technology and the expression way diversification; personalized comments, highlight the disseminator role personality characteristics; journalism review; from one-way transmission to two-way communication, pay more attention to interactive communication, information presentation more fully, more press close to actual life and the populace. |
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