An Study Of The READER (Original Version)’s Audience Localization And Marketing Strategies

READER (Original Version) founded in August2004,it is the new extension of "READER",it is also the best product of READER".The first issue of READER (Original Version)" published680,000times,this huge amount attracted the vision of the community.After that, READER (Original Version)kept the good sale volume,it has grow into a youth magazine which is characteristic and popular.The content of this magazine includes the society,the topic,the work,the emotions,the characters and many informations.The form of this magazine is varied,it includes reports,interviews,statements,reviews,essays,stories and pictures. READER (Original Version)followed the spirit of’READER",meanwhile it created its’ own style.Currently,there are many researches of READER",but very few amount of the researches of READER (Original Version).In fact, READER (Original Version)not only did well in the group of "READER",but also got a spot in the similar magazine market.Even so,facing the huge shock of digitalization,the traditional media also bear examination.lt is also what READER (Original Version)must ponder over.So,this article started from READER (Original Version)’s developing course and the changing process of its magazine theme,analyzeed its audience localization,unified the marketing study to analyze its marketing strategies,analyzed how can it take advantage of the digitalization under the new media circumstance,and summarized the successful experience and strategies of READER (Original Version).