The Feasibility Evaluation Of Connector Industry New Product Developnent

With the rapid development of world economy, the market competition amongenterprise is also more intense, especially for the electronics industry. Technicalupgrading of the electronics industry is very fast, the requirements on productinnovation are very high. It can be said that the more a company has spirit ofinnovation and creativity, the greater the potential for the development of enterprises.However, new product development has certain risks, if the development of theobject does not have a market demand or technically infeasible, then the design andproduction of this product will waste a large number of enterprises, human, materialand financial resources. Therefore, enterprises should pay attention to the feasibilityassessment of new product development, so as to make the product can accurately andquickly enter the market.Exposition of the electronics industry, new product development feasibilityassessment is divided into the following sections: First, the market assessmentmethods, including the integrated use of the SWOT analysis, five forces analysis.According to electronic industry trends and target markets to make a clear analysis,and developed a development strategy to meet customer demand； project feasibilityanalysis. The second part uses Kano analysis to help F company to determinecustomer needs and product value； process feasibility analysis in accordance withmanufacturing order, the article analysis the four parts of stamping, molding, platingand assembly of the feasibility and risk； Then evaluate the return on investmentanalysis to help companies to ensure new product development costs and investmentincome to help F company to develop a standardized assessment process.At last, the article take the solar battery connector as example, after the practicalapplication and the feasibility analysis, comes to a reasonable conclusion.