B2T Network Marketing Strategy Based On The Analysis Of Consumer Behaviour

The development of the Internet, science and technology, government support andpromote e-commerce to its own advantages, as well as the popularity of the networke-commerce The rise and matures, its high efficiency, low pay, high income andglobalization characteristics of entrepreneurs and investors the new darling of theprovider, which also led to an endless stream of new business models in the area ofelectronic commerce, which, including the rise in the last three years and quicklyswept the world buy site, its originator Groupon.com in November2008in Chicago,USA, which new e-commerce mode of operation once launched and achieved greatsuccess and successfully landed on the Nasdaq Stock Exchange on November4,2011,Groupon’s rapid pace of development has attracted the world’s eyebrows and emulated,2010March4th, the U.S. Mission Network, founded by the founder of the campusnetwork, whether the net rice Wang formally launched in Beijing and operations, here,the true sense of the domestic buy site, followed by24vouchers, handles networkglutinous rice network, ticking group buy site have been established in the domesticoperations, low barriers to entry of the business model, fast capital returns causeattracted a large number of imitators, May2010, the number of domestic buy site crazygrowth, once as high as5000, formed a fierce competitive situation of the industryknown to thousands of mass of war, the explosive growth also leads to many problems,homogeneous competition, credibility crisis, and low bargaining power, make anappointment obstacles bottleneck restricting the development of buy site, how tochange the existing state, break through the bottleneck in the fierce competition tosurvive and continue to grow up to become issues of mutual concern buy site as wellas research scholars.Buy site rise, development, current status, profit model, advantages, problems,facing both opportunities and challenges the full range of research and analysis, theuse of empirical analysis through the questionnaire form on buy site has worked withbusinesses to conduct surveys and studies, but also draws on previous research results,and claimed to buy site for business promotion, consumers save money, buy site makemoney,"the purpose of the effect of confirmation, and in accordance with verify theresults, a series of buy site model the direction of development proposals, including thepromotion of business cooperation strategy, buy the site self-marketing strategy, pricing strategies, aimed at winning buy buy site to break through the bottleneck, thefield to provide the views of the reference, to increase research in communicationeffect research and marketing network marketing field.