Research On Development Strategy For Luanchuan’s ’Tourism As First’

Tourism is not only to meet people’s growing cultural needs, but also is aneconomic development engine for regions with rich tourism resources. For countieswith rich tourism resources, tourism economy is an important part of local economy.The study of Luanchuan economy and tourism resources is done based on in-depthfield research, data statistics and analysis.‘Tourism as first’ is proposed asLuanchuan’s development strategy due to its traditional economic pattern.The study firstly reveals problems in development of Luanchuan economy andtourism. It then explained the necessity of Luanchuan’s ‘tourism as first’. In theprocess, three relations must be clarified and three major transformations must beaccomplished. The strategic design for Luanchuan’s ‘tourism as first’ is proposed.Luanchuan will be built with tourism industry as leading industry and related servicesindustries as supporting industries. At the same time, second industry and thirdindustry will be upgraded and developed coordinately. By the year2020, Luanchuanwill become international resort characterized with Laozi culture and magnificentlandscape beauty and ecological environment. This particular strategic goal will beimplemented in phases. Promoting the strategy of Luanchuan’s ‘tourism as first’ anddeveloping tourism town of Luanchuan are clarified. It is suggested that county partycommittee and government set up ‘Tourism Development Committee’. Its role is toguide the overall development and it should form grand tourism management systemconsisting of tourism, commerce, transportation, environment, industry, planning andconstruction. Hard resources, Taoist culture, and soft resources of scenic landscapebeauty should be integrated and managed together. Marketing of tourism should alsobe integrated with county’s framework. Tourism industry chain will be extended withfirst industry and second industry to achieve industrial integration. Five key factors indevelopment of Luanchuan’s ‘tourism as first’ strategic design: project drive, model construction, tourism origin, tourism service, and tourism environment are explainedin details.