| Personal Finance is a distribution or management activities about personal or family assets. It purposes is to arrange living reasonable, achieve economic security, maintain and increase the value of assets. In China, on the one hand, Because of the great improve of personal assets and income, the demand of Personal Finance growing rapidly. On the other hand, with the reform of the social system, the change of the social security system and the abolish of the public health services, people more pay attention to commercial insurance.At the same time, with the dynamic of the new profit growth point, personal finance will become the new development direction of domestic financial institutions. Banks, insurance companies and brokerage firms complete the personal financial services and innovate product constantly. People have more choices when they allocate their assets structure.However, the proportion of insurance in asset allocation is very small due to the constraints of financial policy and the impact of financial management concepts. With the compared periods which have the closed per capita GDP, insurance assets in financial assets is the proportion of our country’s residents is far less than the developed countries, let alone the current situation. Life Insurance as an important and indispensable tool in personal financial planning, it is not only an important component of risk management, but also play an important role in savings and investment planning, estate planning, education planning, retirement planning and tax planning. How to formulate life insurance planning and achieve the financial goal is an important subject in financial planning.The paper analyzing and comparing the domestic personal finance and personal financial planning which are based on the theory and practice, discussing in details of our personal financial planning which has played an important role in individual life insurance, introducing the problems of the development of individual life insurance and offering the proposals of how to improve the financial management of individual life insurance.In the first part, this paper describes the current situation of personal finance at home and abroad. Secondly, this passage defined the intension and extension of concepts in the article. Finally, the paper systematic elaborates the research ideas, methods, and innovations and the shortages.The second part clarified the theory and practice at home and abroad and systematically elaborates the concept of the personal financial planning. By the means of comparison between China and foreign countries, the passage discussed the development of the personal financing at home and abroad.The third part mainly introduces the function of the personal life financial management. First, the chapter describes the system concept and classification of life insurance. Second, it describes life insurance is important for the individual and family members:one is the life insurance can provide perfect life guarantee; two is it satisfies personal diversified financial needs; And three, it is a kind of effective management of financial means legacy; four is the family use life insurance trust effective improve the efficiency in the use of household assets; five is life insurance can effectively avoid people can not help families of the risks. Finally, the chapter compared the life insurance and other personal financial planning products, through comparison from investment income, safety, security, and the ability to customers cash to attract six aspects such as contrast. Summary draw that the individual life insurance is not only has a comprehensive advantages in security, liquidity and profitable, more importantly, it can provide various income types of family,this is perfect guarantee that no other financial products with characteristics.The fourth part compares the development of the U.S. personal financing with our country and pointed out the development gap between China and the United States. One is the product structure, Chinese residents financial deposit and cash account for more than half of household assets, while invested less assets in stocks and funds, the investment in individual life insurance is less poor. In 2007 individuals Life in the proportion of household assets was only 3.8%, which is contrary to the diversity of American families hold financial products, especially their life insurance accounted for the major share of household assets; Second is the life insurance is not fully play the role in our country. In 2006, China’s life insurance density and depth index on the low side, respectively for＄34.1 and 1.7%, and has a deep gap with the America’s 1,789 and 54%.The fifth part y systematically elaborates the function of individual life insurance proposal. First of all, this paper analyzes the problems of individual life insurance during the processes of development, and make an evaluation from home-entitle, supply and the external environment. Secondly, the paper puts forward to promote individual life insurance financial function advices:Judging from the residents of our country home-entitle, we should strengthen our residents’ insurance consciousness by propaganda., and through the introduction and explain financial knowledge to improve the customers’indicidual life insurance financial planning ability. Judging from the supplier’s, on the one hand, life insurance company should give full play to guide product and make rational financial planning. On the other hand, the company should establish a perfect service system, and construct poly-pattern of market sales channels. Judging from the market environment, one is our country should improve its business tax policy, two is the authorities should build a good external environment.In short, this paper is through compared the residents in the domestic and foreign development financing gap to solve problems. The paper cater to the current hot topic, has a characteristic of the novelty and timeliness.Meanwhile, it use a lot of theory, data for support, multiple perspectives, multi-level and targeted offer a proposal for the individual life insurance. It is hope that some views and analysis can inspire to readers, but due to my knowledge and ability levels is limited, This paper views and content unavoidably has deficiencies. Please join criticism experts and scholars to correct and suggestion, I will listen and modestly future study and work more comprehensively and deeply explore. |
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