The Minfu Securities Company Preexisting Brokerage Relationship Securities Account Cleaning Process Control Analysis

As securities markets are more mature and development, increasingly fiercecompetition apeard, the customer resources are rare,.Securities companies, in order toencourage business people and increase marketing customer enthusiasm, thecustomers who employees through personal resource marketing will be establishedbrokerage relationship.The employees can according to the proportion within theprescribed time limit, produce the commissions to customers in a proportionextraction marketing commission. Due to the existence of the relationship betweeninterest, some employees in order to obtain more incentive and accept customers’ fullentrust, it’s a illegal deal. In practice we often find, the customer delivery passwordwith securities to the company employees indulge ,even illegal to operation, Butwhen the investment is not ideal, their attitude is change, and even they claim forcompensation to employees and their companies. when the market downturn, thesituation is particularly outstanding, and to bring business risk .Securities companieseven occur economic loss. In view of this industry background, the existence ofpeople rich securities company decided to clean up these brokerage account since theestablishment of the company. It is not only the requirement of the supervisiondepartment, more important is to the customer further hints risk, improve customerservice level for potential risk to escape to prepare.Minfu securities company stock brokerage account liquidation relationship ofkey points is customer knowledge confirmation of resign and in view of the customerknowledge confirmation the authenticity of the return visits. This paper first accountliquidation project to the customer knowledge confirmation resign and return to acertain research, the use of project quality management theory on the customerknowledge confirmation resign and return the quality problems are analyzed, and the relationship between stock brokerage account resign customer knowledgeconfirmation, didn’t ask for sales customers must LinGui sign and the door signprocess closely enough, to the client informed confirmation of the authenticity of theeffect. In according to the customer knowledge confirmation the authenticity of thetelephone pays a return visit, not fully use counter obligate phone, the effectiveness ofthe visit is under question. Second, the stock brokerage account liquidation relationanalysis of the causes of quality problem, clean up all the implementation of theproject participants will to the influence of the account liquidation, the companythrough the determine the customer knowledge confirmation and return the standardof qualified, clear conceptions in the inspection of the resign add and subtract pointsand punishment system, complete stock brokerage account liquidation relationship ofplanning, through check and inspection handwriting respectively on the phone returnvisit the customer knowledge confirmation and phone return of the authenticity of thecheck and the completion of the account liquidation quality control. Finally, analysisthe company stock brokerage account liquidation relationship between the qualityassurance and improvement measures, and to the improvement of the customerknowledge confirmation signed, a return visit method countermeasures analysis, so asto the related work after a sign by effect, promote Minfu Securities Companycompliance work and the related business development.