A Study Of Entry Barriers Of Tourism Industry For Private Capital

The history of the reform and opening-up policy is that the private economy from less to more, from weak to strong. After more than30years of accumulation, private capital has become extremely strong. With China’s industrial structure adjustment and the rapid development of the tourism market, under the ground of the Government encourage private capital to enter the tourism industry, private capital is facing a good opportunity to invest the tourism industry. The tourism industry will provide a new direction of investment and profit growth for private capital.For private capital who wants to enter the tourism industry. The first difficulty is facing the entry barriers,which is a core issue in the studies of industrial organization. Based on various schools of industrial organization opinions about entry barriers, this article sum up and definite the meaning of entry barriers, elaborated the constitution of entry barriers of the tourism industry comprehensively, made expansion for entry barriers according to the background of the tourism industry, which laid the theoretical foundation. Secondly, the entry barriers of the tourism industry will be divided into economical entry barriers, strategic entry barriers, institutional entry barriers and industry characteristic barriers. Finally, this article will anticipate the development trend of entry barriers of the tourism industry barriers, and give some strategy of how to enter the tourism industry for private capital and policy recommendations for the government.