Shanghai SaiKe Polystyrene100,000t/year Expansion Project Business Plan

China is the second largest plastics market in the world, the plastics industry has an important pillar of the national economy, the plastic in the four industrial materials (cement, wood, steel, plastic), a growing proportion of weight. Plastic has become an indispensable means of production in people’s daily lives. China plastic production and application developing well, the increasing remained in double digits.As an important raw material of plastic products, polystyrene demand is also growing rapidly each year. Polystyrene used in the field of household appliances, electronics, packaging materials, toys and furniture items in the Chinese market. With China’s rapid economic growth and upgrading their appliances and the implementation of the barrier nature of housing construction, polystyrene will embark upon another period of rapid growth.From the management point of view, a complete business plan including corporate strategy, marketing management, chain management, human resource management, financial management and risk management. This study’s focus on project feasibility analysis, market analysis, and other content as part of the project development plan is described. The papers cover the theory of marketing management and strategic management.Shanghai SaiKe is one of the largest petrochemical companies, as the petrochemical enterprises of the production and sale of polystyrene is currently experiencing production can not meet customer demand conditions, This article from the SaiKe industry background and the macroeconomic environment, this paper introduces Shanghai SaiKe, polystyrene expansion project organization and human resource allocation, a comprehensive study of the polystyrene industry characteristics, market demand and sales strategies. Clearly the company’s strengths and weaknesses, and determine the strategy of the company’s market competition.In addition, this paper will make a preliminary analysis of the polystyrene expansion projects on the ecological environment and energy saving measures. Ultimately come to the feasibility of the expansion project of Shanghai SaiKe polystyrene.